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The NBA's ties with China are in meltdown over a tweet posted by Houston Rockets general manager Daryl Morey in support of �the pro-democracy protests in Hong Kong. It has been reported that all of the league�s official partners in China have suspended their ties as part of a nationwide backlash to the Twitter post. Those bus ...

The Rugby World Cup has taken social media by storm claiming more than 40million impressions on TikTok even before the group stages are complete. In an interview with SportsPro, World Rugby�s chief marketing officer Marissa Pace offered an insight into the digital strategy for the tournament in Japan. ...

<p><a href="https://digital-transformation-sports.com/gregory%2Dmorris%7E436">GREG MORRIS</a>&nbsp;openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.</p> <p>Liberty Media bought the motor racing series for more than $4billion from the private ...

Flutter Entertainment have agreed to purchase The Stars Group in a $6billion deal to create the world's biggest online betting group. The deal will see Flutter brands Paddy Power, Betfair and Fan Duel combine The Stars Group's Poker Stars, Full Tilt and Sky Bet.� It is the latest in a series of betting industry deals as the ma ...

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The Premier League has named Guardian Media Group CEO David Pemsel as its new Chief Executive.� The 51-year-old replaces executive chairman Richard Scudamore, who drove the league�s huge commercial success over the last 20 years before retiring in November 2018. ...

Asia's first sports technology investment and advisory house has been launched in Hong Kong. Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health. The core belief is Asia's 4.7billion people will have a big role to play in the future intersection bet ...

Barcelona are to be the first sports organisation to join Facebook's new Fan Subscription service. The subscription service operates on a monthly payment basis and offers exclusive club content which can be shared on Facebook walls and access to exclusive Facebook groups for Barcelona fans. ...

Digital media rights will be the key driver for the growth of the sports industry over the next five years according to the latest edition of the PricewaterhouseCoopers Sports Survey. The paper which canvassed the views of 580 industry leaders from 49 countries predicted the digital sector will achieve growth of up to 9.7 per c ...

Riot Games have followed in the footpath of leading traditional sports events like the FIFA World Cup and the Rugby World Cup by teaming up with Luis Vuitton for the 2019 League of Legends World Championship. ...

The National Basketball League has joined forces with Facebook Watch to live stream games in the US, Australia and New Zealand for the upcoming 2019-20 season. It is a move made to take full advantage of the arrival into the league of 18-year-old hot prospects LaMelo Ball and RJ Hampton, who are both expected to be leading pick ...

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ESPN will broadcast exclusive shows and content on Facebook Watch under a new deal with the social media giant. ...

INTEL is looking to redefine their gold medal standard in terms of fan and athlete experience at the 2020 Olympic Games in Tokyo. After their highly successful collaboration with the PyeongChang 2018 Winter Olympic Games, Intel is partnering with the International Olympic Committee, the Tokyo Organizing Committee of the Olympic ...

PARIS SAINT-GERMAIN fans will soon be able to have food delivered straight to their seats thanks to an improved sponsorship deal with Deliveroo. ...

CALL OF DUTY is joining Overwatch World League (OWL) and League of Legends Championship Series (LCS) in exploring a traditional sports-style franchise model for an esports league. ...

NBA, NFL and MLB looking to score a slam dunk, touchdown and home run with Crypto CollectiblesTHE big three major sporting leagues in the US are all investing virtual collectibles as they look for new ways to engage with their fanbases and enhance the fan experience. ...

Overwatch League is on target to be one of the biggest leagues in the US - matching the likes of the NBA, NFL and MLB.That is the view ofActivision Blizzard&#65279;Esports strategy and analytics lead Kasra Jafroodi based on the latest viewing figures for OWL. ...

THE NFL has been trialing the league's new impact-monitoring mouth guards and cleat-tracking technology during training camps and preseason games in a bid to find data insights that can help reduce the risk of injury. ...

The German Football League (DFL) is preparing to launch their own OTT subscription service at the start of the 2020-21 season.They are open to streaming all Bundesliga matches in certain international markets. Live rights to the second-tier 2. ...

Dallas Mavericks have become the second NBA team to accept Bitcoin as a means of payment for match tickets and merchandise. ...

A survey conducted bywhistlesports.cominto the viewing habits of millennials vs Gen Zers suggests the new generation are migrating from the big screen to their mobile phone for video entertainment. ...

There is sometimes a perception that coaches may view parental input as being more of a hindrance to a player’s professional development rather than comprising a key component. I put this opinion to clinical psychologist Dr James Bickley of Changing Minds during a discussion we had about the influence of parental-child bond and ...