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The latest news from Sports Innovation Group
In the Spotlight - Interview Shayne Murphy ex Manchester City's Lead Sports Scientist
In the Spotlight - Interview Shayne Murphy ex Manchester City's Lead Sports Scientist
By 2/12/2020

SHAYNE MURPHY has left his role as the Lead Sports Scientist for Manchester City U23 to develop his own business.��The strength and conditioning coach joined City from Liverpool FC in January 2013 to work in the Youth Development Phase. ...

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Bruce Suraci speaks about his research into utilising genetic data to enhance individual development plans
Bruce Suraci speaks about his research into utilising genetic data to enhance individual development plans
By By Steven Judge, Editor, Sports Innovation Group 2/11/2020

Just over 12 months ago Bruce Suraci sent out a questionnaire to his peers on the topic of genetic testing in football.It is a research field the Bournemouth Head of Academy Coaching and Development has been working on since before he joined the club in 2014. His questionnaire asked respondents things like if they believe geneti ...

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Grow and Engage: WIMBLEDON is one of the crown jewels of the sporting calendar for Fan Engagement
Grow and Engage: WIMBLEDON is one of the crown jewels of the sporting calendar for Fan Engagement
By 11/22/2019

As a brand, the annual Grand Slam tennis tournament hosted by the All England Lawn Tennis and Croquet Club is up there with the Superbowl in terms of worldwide awareness.That brand is one of deep-rooted sporting and social tradition: grass courts, royal box, strict dress code, strawberries and cream etc. ...

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Arsene Wenger takes senior role at FIFA
Arsene Wenger takes senior role at FIFA
By 11/15/2019

<p><span style="text-align: start; text-indent: 0px; font-variant-ligatures: normal; orphans: 2; widows: 2; float: none; display: inline !important;">FORMER Arsenal manager Arsene Wenger has joined FIFA as Chief of Global Football Development.</span><br><br><span>Wenger will head up FIFAs Technical Study Group, which has analyse ...

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How US Ski and Snowboard are transitioning from data silos to utilising the benefits of a marketing cloud
How US Ski and Snowboard are transitioning from data silos to utilising the benefits of a marketing cloud
By 11/15/2019

MARK SCHNEIDER did not hesitate, not even to take a breath, when asked what is the biggest challenge he has faced since becoming US Ski and Snowboard Chief Technology Officer in June 2018. ...

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Australian NBL to Livestream Select Euroleague Basketball Games
Australian NBL to Livestream Select Euroleague Basketball Games
By By Steven Judge, Sports Editor, Open innovation Summit 2019 11/8/2019

The Australian National Basketball League has signed a deal to livestream select Euroleague Basketball competitions this season on its OTT subscription service NBL TV. ...

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AXE takes its League of Legends partnership a step further with ad campaign aimed at gamers
AXE takes its League of Legends partnership a step further with ad campaign aimed at gamers
By 11/8/2019

AXE has teamed up with League of Legends for its latest advertising campaign. ...

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NBA TV breaks new ground as Turner Sports and NBA take it direct-to consumer
NBA TV breaks new ground as Turner Sports and NBA take it direct-to consumer
By 11/8/2019

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; color: rgb(34, 34, 34); font-family: Ar ...

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La Liga expected to draw 2 billion euros in TV revenue for the 2019-20 season
La Liga expected to draw 2 billion euros in TV revenue for the 2019-20 season
By 11/1/2019

TV revenue for La Liga is projected to top 2 billion euros (US$2.2 billion) for the first time this season. ...

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EA to double down on live services as Apex Legends tops 70millon players
EA to double down on live services as Apex Legends tops 70millon players
By 11/1/2019

ELECTRONIC ARTS are to 'double down' on their live services after proclaiming 'strong Q2 results'. The games company announced its results for the period up to September 30 this week. It was revealed Apex Legends has now reached 70 million total lifetime players, having topped the 50 million mark in March. FIFA Ultimate Team un ...

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Watford's venture into cryptocurrency is more than just a sleeve note
Watford's venture into cryptocurrency is more than just a sleeve note
By 11/1/2019

WATFORD have been sporting the Bitcoin logo on the sleeves of the shirts this season as part of an educational drive led by main shirt sponsor Sportsbet.io. Sports betting brand Sportsbet.io announced a pioneering three-year partnership with Watford in June which has seen it become the first company involved with blockchain and ...

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Yahoo sign exclusive sports betting partnership with GVC/MGM
Yahoo sign exclusive sports betting partnership with GVC/MGM
By 11/15/2019

YAHOO SPORTS has agreed a media partnership with MGM and Roar Digital, a joint venture between MGM and GVC Holdings. ...

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Fans Get A Sneak Peak at 5G Future In Sports Arenas
Fans Get A Sneak Peak at 5G Future In Sports Arenas
By 10/25/2019

AT&T made full use of the start of the new NBA season to show off some of the capabilities of 5G technology. They rolled out a number of 5G-powered activations on Tuesday night at LA Live in Los Angeles. ...

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The Ocean Race has been officially sanctioned by World Sailing
The Ocean Race has been officially sanctioned by World Sailing
By 11/2/2019

<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-colo ...

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Tweet causes a China crisis for the NBA
Tweet causes a China crisis for the NBA
By 10/11/2019

The NBA's ties with China are in meltdown over a tweet posted by Houston Rockets general manager Daryl Morey in support of �the pro-democracy protests in Hong Kong. It has been reported that all of the league�s official partners in China have suspended their ties as part of a nationwide backlash to the Twitter post. Those bus ...

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F1's Gregg Morris openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.
F1's Gregg Morris openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.
By 10/4/2019

<p><a href="https://digital-transformation-sports.com/gregory%2Dmorris%7E436">GREG MORRIS</a>&nbsp;openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.</p> <p>Liberty Media bought the motor racing series for more than $4billion from the private ...

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Owners of Fan Duel and Poker Stars in $6billion deal to create the world's biggest online betting group
Owners of Fan Duel and Poker Stars in $6billion deal to create the world's biggest online betting group
By 10/4/2019

Flutter Entertainment have agreed to purchase The Stars Group in a $6billion deal to create the world's biggest online betting group. The deal will see Flutter brands Paddy Power, Betfair and Fan Duel combine The Stars Group's Poker Stars, Full Tilt and Sky Bet.� It is the latest in a series of betting industry deals as the ma ...

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San Francisco Giants to raise their fan engagement game through AI deal with Veritone
San Francisco Giants to raise their fan engagement game through AI deal with Veritone
By 10/4/2019

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-c ...

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Premier League sign Guardian Media CEO David Pemsel to be their new leader
Premier League sign Guardian Media CEO David Pemsel to be their new leader
By 10/4/2019

The Premier League has named Guardian Media Group CEO David Pemsel as its new Chief Executive.� The 51-year-old replaces executive chairman Richard Scudamore, who drove the league�s huge commercial success over the last 20 years before retiring in November 2018. ...

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Varcis Capital opens the door to investment sports technology in Asia
Varcis Capital opens the door to investment sports technology in Asia
By 9/26/2019

Asia's first sports technology investment and advisory house has been launched in Hong Kong. Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health. The core belief is Asia's 4.7billion people will have a big role to play in the future intersection bet ...

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Barcelona the first name on Fabebook's Fan Subscription team-sheet
Barcelona the first name on Fabebook's Fan Subscription team-sheet
By 9/25/2019

Barcelona are to be the first sports organisation to join Facebook's new Fan Subscription service. The subscription service operates on a monthly payment basis and offers exclusive club content which can be shared on Facebook walls and access to exclusive Facebook groups for Barcelona fans. ...

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Digital Media Rights to be main growth area for Sports Rights holders over the next 3-5 years
Digital Media Rights to be main growth area for Sports Rights holders over the next 3-5 years
By 9/25/2019

Digital media rights will be the key driver for the growth of the sports industry over the next five years according to the latest edition of the PricewaterhouseCoopers Sports Survey. The paper which canvassed the views of 580 industry leaders from 49 countries predicted the digital sector will achieve growth of up to 9.7 per c ...

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Louis Vuitton and Riot Games team up for the 2019 League of Legends World Championship
Louis Vuitton and Riot Games team up for the 2019 League of Legends World Championship
By By Steven Judge, Editor, Sports Innovation Group 9/25/2019

Riot Games have followed in the footpath of leading traditional sports events like the FIFA World Cup and the Rugby World Cup by teaming up with Luis Vuitton for the 2019 League of Legends World Championship. ...

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NBL hits big three pointer with Facebook Watch streaming partnership
NBL hits big three pointer with Facebook Watch streaming partnership
By 9/25/2019

The National Basketball League has joined forces with Facebook Watch to live stream games in the US, Australia and New Zealand for the upcoming 2019-20 season. It is a move made to take full advantage of the arrival into the league of 18-year-old hot prospects LaMelo Ball and RJ Hampton, who are both expected to be leading pick ...

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