SHAYNE MURPHY has left his role as the Lead Sports Scientist for Manchester City U23 to develop his own business.��The strength and conditioning coach joined City from Liverpool FC in January 2013 to work in the Youth Development Phase. ...

Just over 12 months ago Bruce Suraci sent out a questionnaire to his peers on the topic of genetic testing in football.It is a research field the Bournemouth Head of Academy Coaching and Development has been working on since before he joined the club in 2014. His questionnaire asked respondents things like if they believe geneti ...

As a brand, the annual Grand Slam tennis tournament hosted by the All England Lawn Tennis and Croquet Club is up there with the Superbowl in terms of worldwide awareness.That brand is one of deep-rooted sporting and social tradition: grass courts, royal box, strict dress code, strawberries and cream etc. ...

<p><span style="text-align: start; text-indent: 0px; font-variant-ligatures: normal; orphans: 2; widows: 2; float: none; display: inline !important;">FORMER Arsenal manager Arsene Wenger has joined FIFA as Chief of Global Football Development.</span><br><br><span>Wenger will head up FIFAs Technical Study Group, which has analyse ...

MARK SCHNEIDER did not hesitate, not even to take a breath, when asked what is the biggest challenge he has faced since becoming US Ski and Snowboard Chief Technology Officer in June 2018. ...

The Australian National Basketball League has signed a deal to livestream select Euroleague Basketball competitions this season on its OTT subscription service NBL TV. ...

AXE has teamed up with League of Legends for its latest advertising campaign. ...

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TV revenue for La Liga is projected to top 2 billion euros (US$2.2 billion) for the first time this season. ...

ELECTRONIC ARTS are to 'double down' on their live services after proclaiming 'strong Q2 results'. The games company announced its results for the period up to September 30 this week. It was revealed Apex Legends has now reached 70 million total lifetime players, having topped the 50 million mark in March. FIFA Ultimate Team un ...

WATFORD have been sporting the Bitcoin logo on the sleeves of the shirts this season as part of an educational drive led by main shirt sponsor Sportsbet.io. Sports betting brand Sportsbet.io announced a pioneering three-year partnership with Watford in June which has seen it become the first company involved with blockchain and ...

YAHOO SPORTS has agreed a media partnership with MGM and Roar Digital, a joint venture between MGM and GVC Holdings. ...

AT&T made full use of the start of the new NBA season to show off some of the capabilities of 5G technology. They rolled out a number of 5G-powered activations on Tuesday night at LA Live in Los Angeles. ...

Facebook are in no rush to be a major player in the sports rights landscape as they plan to test the market and use their Watch platform to understand the direction the market is heading. The social media giant's director of global sports partnerships Peter Hutton did not told Sportel in Monaco Facebook have no plans to inves ...

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The NBA's ties with China are in meltdown over a tweet posted by Houston Rockets general manager Daryl Morey in support of �the pro-democracy protests in Hong Kong. It has been reported that all of the league�s official partners in China have suspended their ties as part of a nationwide backlash to the Twitter post. Those bus ...

The Rugby World Cup has taken social media by storm claiming more than 40million impressions on TikTok even before the group stages are complete. In an interview with SportsPro, World Rugby�s chief marketing officer Marissa Pace offered an insight into the digital strategy for the tournament in Japan. ...

<p><a href="https://digital-transformation-sports.com/gregory%2Dmorris%7E436">GREG MORRIS</a>&nbsp;openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.</p> <p>Liberty Media bought the motor racing series for more than $4billion from the private ...

Flutter Entertainment have agreed to purchase The Stars Group in a $6billion deal to create the world's biggest online betting group. The deal will see Flutter brands Paddy Power, Betfair and Fan Duel combine The Stars Group's Poker Stars, Full Tilt and Sky Bet.� It is the latest in a series of betting industry deals as the ma ...

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The Premier League has named Guardian Media Group CEO David Pemsel as its new Chief Executive.� The 51-year-old replaces executive chairman Richard Scudamore, who drove the league�s huge commercial success over the last 20 years before retiring in November 2018. ...

Asia's first sports technology investment and advisory house has been launched in Hong Kong. Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health. The core belief is Asia's 4.7billion people will have a big role to play in the future intersection bet ...

Barcelona are to be the first sports organisation to join Facebook's new Fan Subscription service. The subscription service operates on a monthly payment basis and offers exclusive club content which can be shared on Facebook walls and access to exclusive Facebook groups for Barcelona fans. ...

Digital media rights will be the key driver for the growth of the sports industry over the next five years according to the latest edition of the PricewaterhouseCoopers Sports Survey. The paper which canvassed the views of 580 industry leaders from 49 countries predicted the digital sector will achieve growth of up to 9.7 per c ...