YAHOO SPORTS has agreed a media partnership with MGM and Roar Digital, a joint venture between MGM and GVC Holdings.
The exclusive deal will see BetMGM integrated into Yahoo's mobile app from next month. This will allow Yahoo users to gamble on games in states where can offer online sports betting, while MGM gains access to the largest fantasy sport platform in the US
According to a Yahoo report on the partnership, MGM's sportsbook would "power sports betting for Yahoo Sports and create collaborative content experiences and live events."
Verizon Media, who own Yahoo Sports, CEO Guru Gowrappan said: "The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce."
"At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible."
"This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the US," said Roar Digital CEO Adam Greenblatt. "The Yahoo! Sports app and digital sports content is enjoyed by 60 million US users every month, while Yahoo! Fantasy Football clocks 9 billion minutes of user time every year. Together, we offer fans a winning combination."